Where did things go wrong? Why didn’t Blue Apron live up to expectations? “We have a history of losses, and we may be unable to achieve or sustain profitability.” Backed by $135 million in venture funding and a $2 billion valuation, the company was primed to become the ultimate disrupter of the food and grocery industry.įast forward to today, and the company has found itself in a different reality:

Weight Watchers will change its name to WW in January 2019.Once upon a time, Blue Apron flourished as a promising unicorn startup.

That will bring recipes inspired by the Weight Watchers Freestyle program to the wellness company’s members. Jet.com, offering meals on the e-commerce site’s online and mobile platforms for same-day or next-day delivery and a new partnership with Weight Watchers International Inc. Since then, the company has entered into other partnerships and programs, including Whole30 recipes in September a partnership with Walmart Inc.’s WMT, Read: 3 things you should hold off buying until Black Fridayīlue Apron announced the partnership with Costco in May. “As we enter 2019, we are targeting to resume in Costco as well as expand into new retailers leveraging lessons learned from our pilot and evolving our product offerings to complement this environment.”Ĭostco had no comment on the partnership. Locations has paused due to the seasonal cadence of their business,” said Bradley Dickerson, chief executive of Blue Apron, on the third-quarter earnings call, according to a transcript provided by FactSet.

“As the holiday period approaches, our presence in Costco

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